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Upgrading your tongue opens the door to the ‘feel good factor'… and better relationships.

2012 September, 26

To mark the occasion of the European Day of Languages today, Rosetta Stone, a leading provider of technology-based language-learning solutions, uncovers major drivers for adult language learning today, citing the feel-good factor, meeting new people and an interest in other cultures.

Rosetta Stone's 2012 survey into motivations for learning languages found that 54% of respondents were motivated by the feel-good factor, stating that learning a language made them feel good about themselves. Increasingly, the mastery of a second language is considered to enhance attractiveness, and to enable cross-cultural relationships to thrive. Sylke Riester, Managing Director Europe at Rosetta Stone: "Being able to speak a second language – or a commitment to doing so - automatically suggests a curiosity about the world, which we know are attractive traits."

Language learning can also increase opportunities in love. A recent survey of 30,000 British women by MissTravel.com found that Italian, Dutch and French were considered the indisputable winners when it came to defining what they considered the "sexiest nationality".1 A further UK survey2 run by Rosetta Stone earlier this year echoed these findings, with 29% of those surveyed stating that the lover of their dreams would speak French, closely followed by Italian (20%). Only 12.7% preferred English.

A shared language also enhances intimacy in a cross-cultural relationship. "From day-to-day chit-chat to heartfelt expressions of love, being able to share these moments in your partner's language reinforce the relationship," explains Sylke Riester. "It's another way of demonstrating love and commitment and allows genuine integration into a loved one's life, family and culture."

Rosetta Stone provides e-learning to individuals, schools, universities and public and private organisations in over 20 languages.

Other major drivers for language learning which Rosetta Stone has identified are: Career prospects; travel and culture; and ‘heritage learning', based on languages spoken through generations.


About Rosetta Stone:


Rosetta Stone is changing the way the world learns languages providing interactive solutions that unlock the natural language-learning ability in everyone. Available in more than 20 languages, Rosetta Stone is used by schools, organisations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. With the new version TOTALe learners practise speaking in live sessions tutored by native speakers in an interactive, online environment, play in an exclusive online community dedicated to language learning and reinforce language skills with an innovative mobile application built for iPhone®, iPad® and Android phones.

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Media Contact:

Ali Maynard

Account Manager

Manifest London


0207 812 0592


Katharina Schaden

PR Manager

Rosetta Stone


0789 4588 384




[1] http://www.dailymail.co.uk/femail/article-2161003/More-40-women-30-admit-having-night-stand-holiday.html?ITO=1490


[2] Source: Rosetta Stone UK General Population Survey, January 2012

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