Embrace language through sport
2012 August, 7
Rosetta Stone encourages people to unite through sport by connecting with languages
Rosetta Stone, a leading provider of technology-based language-learning solutions, is uniting people through sport and language. By holding various sport-based fun events in London during the games, Rosetta Stone is encouraging people to come together through languages, to get outside and embrace the spirit of the world's greatest sporting event.
Following the appearance of morphsuit marathon runners at the Womens' Olympic Marathon on Sunday, Rosetta Stone will be engaging with cyclists in Spitalfields and Waterloo on Thursday and will be giving bike seat covers to keep cyclists saddle dry during the changeable British weather, as cycling is the cheapest and easiest way to get around London. On Friday, visitors to Primrose Hill can engage in a game of football with more figures in morphsuits, representing the different nationalities of the Olympics and over 500 balls creating a football frenzy.
From a recent study, Rosetta Stone found that football was voted the world's friendliest sport. The study also reveals 50% of people who learn a new language are motivated by an interest in other cultures and what better time than the Olympics to go out and meet international visitors. Many respondents viewed London as a friendly place, but over 70% felt that more cultural understanding would increase the city's welcoming factor. The ability to speak another language makes visitors feel more at home when travelling from abroad.
Sylke Riester, Managing Director Europe at Rosetta Stone said, "The Olympics shows that people from all over the world share common interests and dreams, so we shouldn't let language be an obstacle to meeting new people and engaging with visitors. Rosetta Stone allows you to learn a new language so that you can go out into the world and speak with confidence. With providing language learning access for a mobile device like a smartphone or a tablet it will fit peoples lives, whilst also preparing to reach out and engage with others in a new language."
Notes to Editor:
About Rosetta Stone:
Rosetta Stone is changing the way the world learns languages providing interactive solutions that unlock the natural language-learning ability in everyone. Available in more than 20 languages, Rosetta Stone is used by schools, organisations and millions of individuals in over 150 countries throughout the world. The company was founded in 1992 on the core beliefs that learning a language should be natural and instinctive and that interactive technology can replicate and activate the immersion method powerfully for learners of any age. With the new version TOTALe learners practise speaking in live sessions tutored by native speakers in an interactive, online environment, play in an exclusive online community dedicated to language learning and reinforce language skills with an innovative mobile application built for iPhone®, iPad® and Android phones.
For more information please contact Katharina Schaden on 02074929042, or email kschaden@RosettaStone.com or Ali Maynard at Manifest London on 0207 8120592, or email firstname.lastname@example.org
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Rosetta Stone (UK) Limited
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