President, Chief Executive Officer & Chairman of the Board of Directors
John Hass was named interim president and chief executive officer of Rosetta Stone in April 2015 after serving as a director on the Rosetta Stone Board the previous year. One year later, Mr. Hass assumed those roles permanently and was also appointed Chairman of the Board of Directors. A former investment banker and CEO, he was a managing partner at Goldman Sachs prior to his retirement from the firm in 2006. Prior to that, he had an 18-year career as an advisor holding numerous senior roles primarily in New York and Chicago. He went on to serve as the CEO of OptionsHouse, an online brokerage firm, from the company's launch through its initial growth phase. More recently he has served on a number of public and private company boards, including Rosetta Stone.
In addition, John serves on the board of directors of WITNESS, Inc., a global-human rights nonprofit, and serves as a trustee of The Museum of Contemporary Photography.
President, Global Enterprise & Education
Judy Verses is the President, Global Enterprise and Education and has been with Rosetta Stone since 2011. Judy is responsible for all institutional, literacy and language business across all geographies, as well as all the functions necessary for success of E&E; specifically, product development, IT, Business Development and Global Communications.
Judy has extensive experience across business, government, education, and consumer sectors in technology, education and communications industries. She joined Rosetta Stone from Blackboard where she served as President and Chief Client Officer responsible for Global Sales and Marketing. Previously, she was President and COO of Blackboard Learn.
Prior to joining Blackboard, Judy held several senior leadership roles at Verizon. Notably, she successfully launched Verizon FIOS. Some of her roles included: SVP Marketing for Verizon's portfolio of voice, video and data products; SVP Broadband Solutions; Vice President for Business Sales; and Vice President/General Manager of Small Business Sales.
Judy began her career with Xerox in sales. Judy holds a Bachelor of Science in Business Administration from the University of Connecticut and a Winner of Washington Business Journal Award for "Women Who Mean Business" in 2009. She was recently announced as a Finalist in Women In Technology Annual Women in Leadership Awards. Judy is a former member of the Marketing 50 and has helped multiple small businesses in an advisory capacity.
Chief Financial Officer
Tom Pierno is responsible for all financial functions at Rosetta Stone, including Accounting, Finance, Tax, Investor Relations, and Treasury. He also oversees the company's global distribution and fulfillment functions.
Tom came to Rosetta Stone from the marketing communications firm Vertis Communications, where he served as CFO and also directed supply chain and information technology operations. Previously, he held the position of Vice President, Financial Planning and Treasury at Comverse Technology, a global provider of software and systems, where he was responsible for worldwide budgets, forecasts and treasury operations. Prior to his stint at Comverse, Tom served as Senior Vice President and Controller at AOL. During his 11 years at AOL, he held financial leadership positions in the subscription and international businesses, compliance, and worked on various strategic acquisitions. Before AOL, Tom was CFO at World Color Press, a publicly traded printer of magazines, catalogs, direct mail and books. He began his career at Ernst & Young as a Certified Public Accountant.
Tom graduated summa cum laude with an MBA and BBA in Accounting from Pace University. He is currently learning Mandarin.
Sonia G. Cudd
General Counsel & Secretary
As General Counsel & Secretary, Sonia Cudd oversees legal, corporate governance, government affairs and compliance matters, as well as human resources for Rosetta Stone worldwide. Sonia joined our team in January 2015 from Keurig Green Mountain Inc., where she served as Vice President, Associate General Counsel – Corporate and Corporate Secretary.
Sonia has over 20 years of legal experience with Federal agency, large law firm and in-house counsel with multi- national organizations roles, including as Ethics and Employment Counsel at the Bill & Melinda Gates Foundation Trust, Assistant General Counsel and Assistant Corporate Secretary at McCormick & Co., Inc., at Blank Rome LLP, and at the US Securities & Exchange Commission. Prior to her practice of law, she was a financial analyst at Citicorp.
Sonia earned a BA in Finance and a BS in Economics from Hood College in Frederick, Maryland and a Juris Doctor from John Marshall Law School in Chicago, Illinois. Sonia speaks conversational Spanish and is learning Italian.
Senior Vice President, K-12 Education and President, Lexia Learning
Nick Gaehde is the Senior Vice President of Rosetta Stone's K–12 Education division andPresident of Lexia Learning, the company's K–12 literacy and assessment division. In this role, Nick oversees sales and marketing for the company's language learning and literacy products in the K-12 markets. He has been with Lexia since 2005, and became a member of the Rosetta Stone leadership team in 2013.
Nick brings to Rosetta Stone deep industry experience in literacy, software development and K–12 educational publishing. Having guided Lexia through several transformations, he has maintained a keen focus on the company's mission to help improve student literacy in schools and districts throughout the United States.
Prior to joining Lexia, Nick served as President of Educators Publishing Service, Inc. (EPS), a publisher of literacy solutions for the K–8 market. Before that, he held product management and marketing positions at Vertigo Development Group, Lotus Development Corporation, and New England Business Service. Nick has served on the boards of Massachusetts Branch of the International Dyslexia Society and ELLevation Education, a company focused on the needs of English language learners. In 2011, industry peers voted Nick as one of the five "EdNET Leaders to Watch," recognizing him for his significant contributions to the education industry. Nick attended Pitzer College, where he earned a B.A. in psychology with a focus on early childhood development, and earned his Master's at Boston University's School of Management. He speaks English and German.
Senior Vice President of Global Sales & Services
Robert joined Rosetta Stone in 2012 and serves as Senior Vice President of Global Sales and Services. Robert has a strong track record of generating consistent business growth as well as tremendous global experience both in the software space and the Education, Corporate and Government industry verticals.
Prior to joining Rosetta Stone, he was Vice President and General Manager at ProQuest and President of North America for the Ex Libris Group. Much of his corporate career was spent at SAS Institute where he progressed through multiple leadership roles to become Vice President and General Manager of the Latin American and Caribbean Division.
After earning a Bachelor's of Engineering degree with honors from Cardiff University, Wales, Robert was commissioned into the British Army where he served as a Captain in the Royal Engineers and the Queen's Gurkha Engineers.
James Bankoff has served as a Director since November 2012.
Before joining Vox Media, Bankoff served as a senior adviser with Providence Equity Partners, a leading private equity firm focused on media and telecommunications. Prior to joining Providence in 2008, he served as executive vice president of programming and products at AOL. At AOL, Mr. Bankoff led the development of and/or presided over AOL.com, TMZ.com, Moviefone, MapQuest, BloggingStocks, AOL Music and Engadget. In 2006, Mr. Bankoff was awarded an Emmy Award for his role as executive producer of "Live 8 on AOL." He also oversaw the instant messaging services AIM and ICQ, and new social networking and community applications, including Blogsmith and Netscape.com. Mr. Bankoff joined AOL in 1995 and held a number of leadership positions, including president, AOL web properties; president, Netscape; and vice president of strategy and operations, AOL brand.
Mr. Bankoff holds a Master of Business Administration from the Wharton School of the University of Pennsylvania and a Bachelor of Arts from Emory University.
Laurence Franklin has served as a Director since May 2006 and currently serves as Chairman of the Audit Committee.
In July 2011, Mr. Franklin was named Chief Executive Officer of Frette Srl, a manufacturer and retailer of luxury linens and home furnishings. Mr. Franklin is the retired President and Chief Executive Officer of Tumi Inc., a manufacturer and retailer of luxury travel, business and lifestyle accessories, where he served from January 2002 until March 2009. Prior to joining Tumi, Mr. Franklin served as President of CoachLeatherware Company, Inc. and General Manager of Elizabeth Arden Inc. Mr. Franklin began his career at Peat Marwick Mitchell and Co. in audit, and then worked in the Management Consulting Services group at Price Waterhouse & Co.
Mr. Franklin earned his B.A. from Colgate University and his M.S. from the New York University Graduate School of Business. Mr. Franklin serves on the boards of two private companies in addition to his role at Rosetta Stone.
Laura L. Witt
Laura Witt has served as a Director since December 2005, including serving as Chair of our Board from December 2005 to February 2011.
In September 1997, Ms. Witt joined ABS Capital Partners, a private equity investment partnership, and has served as a General Partner since January 2001. She served on the boards of Double-Take Software, Inc. from 2002 to 2008 and Familymeds Group, Inc. from 2004 to 2007. Ms. Witt currently serves on the board of several private companies. She earned a B.A. from Princeton University and an M.B.A. from the Wharton School at the University of Pennsylvania.
Steven P. Yankovich
Steven P. Yankovich was elected to serve as a Director on the Rosetta Stone Board in October 2014.
Steve has served as Vice President of Innovation & New Ventures at eBay Inc. since December 2012, where he leads the creation of mobile, e-commerce and retail technology and business innovations for eBay Inc. worldwide. Steve also has served on the Board of eBay Inc.'s independent nonprofit since 2013. Since 2011 Steve has been a Board Observer at Appcelerator (a leading mobile development platform startup) and a Venture Advisor at Relay Ventures, a mobile focused venture capital firm. From March 2009 to December 2012 Steve was Vice President of Mobile at eBay. Prior to eBay, Steve was an Entrepreneur In Residence at Adobe from September 2007 to December 2009. From April 1998 to June 2007 Steve was the Founder and Chief Technology Officer of Movaris Inc., an enterprise business process automation software company serving Fortune 500 companies.
Earlier in his career he served in various technical and technical management roles in the computer hardware and design automation space. As a technologist, Steve holds six patents and has 30 patents pending.
Caroline Tsay was appointed to the Rosetta Stone Board of Directors in December 2014.
Caroline is Vice President and General Manager of the Online Business at HP Software. HP Software is a leader in enterprise security, application lifecycle management, operations management, and big data and analytics software. She has served in this capacity since 2013. Prior to joining HP, Caroline held several product leadership positions at Yahoo!. Most notably, Caroline was Senior Director of Product Management for Yahoo! Search & E-Commerce (Yahoo! Shopping, Travel, Autos, and Homes), where she launched consumer internet innovations that drove 500 million daily visits and $3.5 billion in revenue. She began her career at IBM in the Global Services division advising on and implementing business process re-engineering and change management initiatives in supply chain management and customer relationship management.
Caroline has been recognized for several honors, including The National Diversity Council's Top 50 Most Powerful Women in Technology and Silicon Valley Business Journal's 40 Under 40.
Caroline holds an MS in Management Science and Engineering and a BS in Computer Science, both from Stanford University.
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