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From English tea parties to Chelsea Flower Show, Latin challenge for gardeners is launched

2010 April, 20

Gardeners soaking up the sights, scents and sounds of the great outdoors are also in an ideal position to soak up languages, according to leading language-learning company Rosetta Stone.

Whether preparing displays for private garden parties or for the 157,000 visitors to the Chelsea Flower Show, gardeners can’t help being immersed in Latin, the universal language used to give plants their scientific names. Now gardeners are being challenged to take that language learning further.

Sylke Riester, Rosetta Stone Managing Director for Europe, said: “All over the world, people who love flowers naturally absorb the universal Latin names for them. This natural learning process is just like how you learnt your first language as a child and shows how easy it can be to pick up another language, naturally. We are challenging gardeners to push their interest in a new direction and add another dimension to their passion for plants.”

Latin names for flora and fauna are universal and give information about their species. Giving gardeners the tools to communicate with each other in this language adds to the sensory stimulus of the career, hobby or interest.

Rosetta Stone® simulates the natural learning process, using technology to surround the learner in their new language.

Rosetta Stone distinguishes itself from other language learning solutions by helping learners develop language proficiency naturally, the same way they learned their first language as children—by connecting new words with their meaning, in real-life contexts.

The Rosetta Stone Dynamic Immersion™ method helps the learner think in a new language from the very beginning, bypassing translation and tedious grammar drills. Language meaning is derived by connecting words and grammar, intuitively, with images.

Rosetta Stone offers 31 languages. The gardening challenge is launched to illustrate how people can learn languages naturally, and how many people can relate to how this works through their interests.


Notes to Editors

Journalists and presenters are invited to try Rosetta Stone and see how Dynamic Immersion copies the natural language-learning process. No translation, no grammar drills but an interactive and engaging way to learn a new language.

To try Rosetta Stone Latin, or to request a trial of another of our 31 languages, contact Rebecca Barr at Rosetta Stone:

Email: rbarr@rosettastone.com or Call +44 (0) 207 492 9038

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